Business

Price level

A price differing from the list price that applies to a particular customer or customer group.

The trade and restaurants rarely buy at the consumer price. Serve both and you run at least two levels — often more, because individual buyers have terms of their own.

The mistake happens where the channels meet: a restaurant customer who orders in the shop at the consumer price pays too much — and telephones. So price levels belong to the customer, not to the individual document.

Related terms

Contribution margin What is left of a revenue once the variable costs have been taken off. Slow mover The article with the fewest sales — the list hardly any shop system shows you. Consignment stock Wine standing at a merchant or a restaurant that belongs to the estate until it is sold.

These terms in daily use, not in a glossary. The tour shows where each of them turns up in VINORUM — in sixteen units at your own pace.

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