VINORUM
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Business

Slow mover

The article with the fewest sales — the list hardly any shop system shows you.

Every report shows top products. Almost none shows the list the other way up, although it holds the more expensive information: a wine that does not sell ties up storage space, capital and a slot in next year’s bottling plan.

The number on its own is not enough — what counts is the comparison with the quantity bottled. Twenty bottles sold is a lot out of a tiny lot and very little out of a thousand.

Related terms

Contribution margin What is left of a revenue once the variable costs have been taken off. Price level A price differing from the list price that applies to a particular customer or customer group.
These terms in daily use, not in a glossary. The tour shows where each of them turns up in VINORUM — in sixteen units at your own pace.
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